State Auto Digital Agent

There’s something special about waking up on a cool, Fall Sunday morning and wrapping my hands around that first cup of warm coffee, preparing for a relaxing day of watching NFL football. I settle on the couch and turn on the TV to watch my favorite team, the Kansas City Chiefs.  The thought of relaxing is replaced with panic as I flip through the channels, searching for the game. Living in Ohio as a Chiefs fan means that the games are rarely on TV, unless they’re playing the Browns or Bengals.  Feeling defeated, I quickly search online to look for alternatives. I happily discover I could listen to the game and other features online – via a live podcast – through the NFL.com or Chiefs online radio network! Crisis averted! The benefits of creating podcasts for your clients Podcasts are audio files/segments that are available for download through the Internet. Think of hosting your very own radio show where you can provide quick, archivable snippets of information to ...

We now see regular examples of people turning to social media during times of disaster and other emergencies. Why is social media being used in this way, and what does this mean for the insurance industry? The Red Cross surveyed people who said they used social media in an emergency situation. Here’s what they found: 76% contacted friends and family who were affected by the disaster 24% let their family and friends know they were okay 37% used information on social media to buy supplies or find shelter 44% asked their friends on social media to contact responders for help 80% Expect emergency response agencies to monitor and respond to social media These responses indicate that people tend to use the easiest, most accessible means possible when they need to communicate with loved ones and take basics steps for survival. When a disaster happens, first responders, and aid organizations need to get important messages to the people impacted, and so do insuranc...