Ask yourself this, "when is the last time I saw client X?" Now imagine someone asking client X, "when is the last time you saw your agent?" The answer is probably the same, "I can't remember." As much as we'd like to meet face to face with every client we work with or hope to represent, it just isn't always possible. However, just because it isn't possible to meet in person, there is no reason why your clients shouldn't feel like they just saw you. In today's business world marketing options are plentiful, but none may be more effective than simply marketing your face. During one of my very first sales calls, I met with an ex-captive agent who worked for a large insurance company. We discussed one of the company's studies which compared two separate captive agencies. One of the agents used a traditional business card and the other had all the same traditional information, but included
Digital marketing and sales resources for independent insurance agents