State Auto Digital Agent

Trying to capture the attention of clients in the hospitality industry? State Auto wants to partner with you on your hospitality accounts. We have a package of content you can share on your website, by email, and on social media to attract business for this market to position your agency as a knowledgeable resource for potential clients. 1. Hospitality Industry Landing Page Direct prospects and customers to the Hospitality Industry Insurance Page on StateAuto.com for an overview of our expertise and helpful resources for their business. 2. Infographic: Unique Crime Exposures in U.S. Restaurants Share as-is, or co-brand on the Marketing Portal on AgentSite Share on your agency's website, blog, and social media (see below for suggested tweets, or create your own). Email to hospitality prospects along with your quote proposal. Use it as an image or link in your own blog post about this or other hospitality industry topics. Share the infographic b

We love this infographic from Sales for Life (no endorsement). They've compiled tons of great numbers that help make the case for using social media and content marketing to generate and nurture leads.

Looking to attract prospects in the retail industry? State Auto wants to work with you on your mercantile accounts. Check out the resources below that you can share on your website, by email and on social media to attract attention for this market. Contact your empowered commercial lines representative to talk about writing business in the retail industry.  Retail Industry Page on StateAuto.com Direct prospects and customers to the Retail Industry Insurance Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic: What if a Customer Falls in your Store? Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to retail industry/mercantile prospects along with your quote proposal.  Use it as an image or link in your own blog post about this or other retail industry topics. Share the infographic by copying and pasting the link to this web pag

Trying to get the attention of commercial lines clients in the distribution industry? Read on for a package of content you can use to position your insurance agency as a knowledgeable resource for potential clients. Web Page Link: Why should a distributor partner with your agency and State Auto for insurance? Direct them to the Distribution and Wholesale Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic (Share as - is or co-brand on the Marketing Portal on AgentSite ): Help businesses in the distribution and warehousing industry manage the waste they create with these tip sheet to reduce, reuse and recycle materials. The tips cover each point of distribution – storage and inventory control, shipping and receiving and procurement. Download PDF   (For the co-branded version, visit the Marketing Portal and go to Sales Support - Social Media)  Idea: Send an email with this infographic to your exis

By David O'Bryan , Field Sales Representative at State Auto Do me a favor. Open up Google and search “insurance” and the name of your city/town. I’ll wait… Hopefully your agency showed up on the first page of both the local search (the box immediately below the yellow ad links) and the organic search. If not, well, that’s a whole other blog post. For now, let’s assume your agency does feature prominently on page 1. Now, take a look inside the local search box – does your agency have any Google reviews? Do any agencies in your area have Google reviews? Google reviews have gained importance for small businesses since the company rolled out the feature in late 2013. If you click on a result inside the local search box, a new box appears which provides more information on the business and allows users to write reviews directly on the business’s Google listing. With more than a trillion searches per year, Google is by far the search engine of choice for most people on Earth, espe

If you're trying to reach people in the manufacturing industry, we can help.  You might be trying to strengthen your relationship with your clients. Or, you might be looking to reach more prospects in manufacturing. Either way, we've created some digital resources you can share with your clients.  Manufacturing Page on StateAuto.com Send your prospects directly to the Manufacturing Industry Insurance web page to show them who we are and how we'll partner with you to provide the risk management solutions they need.  Lockout-Tagout Infographic State Auto created the infographic shown above to highlight one of the major risk factors in the manufacturing industry - worker injuries due to lack of safeguard procedures with machinery. Here are some ways you can use this content: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to manufacturing prospects along with their quote proposal.  Get

Does your agency have a blog? We want to help you promote it. If you're publishing blog posts or other content, we'll share it. We just need to know about it. (Tell us at  social@stateauto.com ) State Auto already follows over 100 blogs by our agency partners. We tweet about agency blog posts every day, from risk management tips to advice about what to do after a car accident.  If your agency is on Twitter, we'll also mention you. (If your'e not on Twitter, we'll still mention you, just not with your Twitter handle.) Here’s a recent tweet to a post by Penny Insurance :  Make sure to follow @StateAuto and @StateAutoAgents on Twitter to see all of the agency content we’re sharing. Keep in mind that if the agency we're tweeting about is not a direct competitor of yours, you might want to share their content, too. Many agents retweet posts about other agents' content. To your clients, you'll still be the one who made sure they saw the informati

Recent surveys of B2B and B2C marketers show content marketing is at the top of the list of the most effective tactics. And, social advertising – like Facebook ads and sponsored posts – may be more effective than you might think.  You can get a great overview of takeaways in this blog post from Social Media Examiner .  Here’s what we think is the most important for State Auto agents to know: For B2C marketers – 61% of those using things like Facebook ads or promoted tweets found them to be effective.    Marketers are finding social ads to be more effective than ever – 20-30% more respondents find them to be effective than a year ago.  Facebook is found to be the most effective, followed by YouTube and Twitter.  Fewer B2B marketers found social ads to be effective – but it was still in the 43-48% range. Not insignificant.  LinkedIn ads were most effective for B2B, followed by Twitter ads.  Marketers also rank content marketing as the most effective compared to other digital

You post something on your agency’s Facebook page. Does it show up in your followers’ news feed? It’s hard to say, thanks to Facebook’s complicated and ever-changing method for determining who sees what and when.  For an insurance agency running a Facebook page, this means you need to be very clear about what your followers (people who liked your page) want to see, and provide that content in the right ways. Marketing Land published a review of Facebook’s news feed changes over the past few years, and we’ve summed it up for you. Tips for Facebook News Feed Visibility  Make it meaningful. The more someone is interested in your content and interacts with it with a click, like, share or comment, the more they will see your future content. Things you’ve posted in the past could impact how visible your content is in the future.  Don’t post overly promotional content. If you’re directly selling something, your post will be less likely to show up. Facebook wants you to buy an ad. Bu