This article originally appeared in the Spring 2014 issue of SA Today . TCI Insurance is an example of an agency doing the right things to build an online presence that is simply an extension of who they are as a team. TCI’s approach is to focus on quality— of the content, people, and interactions— rather than checking social media off a list. Founded in 1985, TCI Insurance is headquartered in West Fargo, N.D., with two branch locations and nearly 20 staff members. The agency has been working for over a year to activate an online presence, including an email newsletter, blog, Facebook, Twitter and LinkedIn. We talked with Steve Huber , vice president and sales manager, and Stephanie Blair , marketing/sales, to learn how they’re making social media work for TCI. Blair came to the agency with a P&C and financial advisor background. Her interest in social media led to the opportunity to make that part of her role at the agency. Today, managing the agency’s online presence is
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