State Auto Digital Agent

Why should your clients in the services industry partner with you and State Auto for insurance? Show your expertise by sharing this content in your emails, through social media, or use it as inspiration to write your own blog posts. Services Industry Page on StateAuto.com Direct clients to the Services Industry Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business. Tip: Send a prospect the link to this web page and include it in your quote proposal. Infographic: Protecting customer data Data breaches in the services industry are increasingly becoming a problem. The “Protecting Customer Data” infographic shares important data and tips to prevent data theft. Tips: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to contracting industry prospects along with your quote proposal.  Get a co-branded version with your agency logo on the State Auto M...

"Twenty percent of our insurance clients create eighty percent of our work." Have you heard this line before? I’ve spent a decade in the insurance industry in both the carrier and agency worlds. In my experience, the 80/20 rule seems to be almost universally accepted, and the majority of resources are spent on a small number of needy clients. What’s not universally accepted is this: How much of the resources should be spent on the 20 percent? How can an agency service these clients differently? And, how much stock should an agent put in what these clients say they need? When pressed, many agencies share that the accounts needing the most service are the type of business they don’t really want anyway. So why do they continue to serve those accounts? For some agencies, it simply comes down to pride in providing excellent service to all clients. For most, it’s a symptom of a larger operational problem - lack of data analytics. Spending precious time and resources ...

The Problem In today’s rapidly changing business environment independent agencies have to adapt if they want to remain relevant and successful. If independent agencies want to win, and win big, they need to strongly consider investing in a position that’s devoted entirely, 100 percent, to digital marketing. Independent agencies have always needed producers and customer service specialists. Modern agencies have a new but critical need: someone who understands digital marketing and can generate a steady supply of qualified leads. Essentially, someone who can manage an agency’s entire online presence, branding and lead generation strategy. And guess what? That’s a full-time job. You want to get that captive/direct agency up the street with the unlimited traditional marketing budget nervous? Find a digital marketing guru and give them the tools (and budget) to succeed. The Job Posting Independent agencies looking to grow, this is the job posting you need to b...

Trying to capture the attention of clients in the hospitality industry? State Auto wants to partner with you on your hospitality accounts. We have a package of content you can share on your website, by email, and on social media to attract business for this market to position your agency as a knowledgeable resource for potential clients. 1. Hospitality Industry Landing Page Direct prospects and customers to the Hospitality Industry Insurance Page on StateAuto.com for an overview of our expertise and helpful resources for their business. 2. Infographic: Unique Crime Exposures in U.S. Restaurants Share as-is, or co-brand on the Marketing Portal on AgentSite Share on your agency's website, blog, and social media (see below for suggested tweets, or create your own). Email to hospitality prospects along with your quote proposal. Use it as an image or link in your own blog post about this or other hospitality industry topics. Share the infographic b...

We love this infographic from Sales for Life (no endorsement). They've compiled tons of great numbers that help make the case for using social media and content marketing to generate and nurture leads.

Looking to attract prospects in the retail industry? State Auto wants to work with you on your mercantile accounts. Check out the resources below that you can share on your website, by email and on social media to attract attention for this market. Contact your empowered commercial lines representative to talk about writing business in the retail industry.  Retail Industry Page on StateAuto.com Direct prospects and customers to the Retail Industry Insurance Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic: What if a Customer Falls in your Store? Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to retail industry/mercantile prospects along with your quote proposal.  Use it as an image or link in your own blog post about this or other retail industry topics. Share the infographic by copying and pasting the link to th...

Trying to get the attention of commercial lines clients in the distribution industry? Read on for a package of content you can use to position your insurance agency as a knowledgeable resource for potential clients. Web Page Link: Why should a distributor partner with your agency and State Auto for insurance? Direct them to the Distribution and Wholesale Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic (Share as - is or co-brand on the Marketing Portal on AgentSite ): Help businesses in the distribution and warehousing industry manage the waste they create with these tip sheet to reduce, reuse and recycle materials. The tips cover each point of distribution – storage and inventory control, shipping and receiving and procurement. Download PDF   (For the co-branded version, visit the Marketing Portal and go to Sales Support - Social Media)  Idea: Send an email with this infographi...