Trying to capture the attention of clients in the hospitality industry? State Auto wants to partner with you on your hospitality accounts. We have a package of content you can share on your website, by email, and on social media to attract business for this market to position your agency as a knowledgeable resource for potential clients.
1. Hospitality Industry Landing Page
Direct prospects and customers to the Hospitality Industry Insurance Page on StateAuto.com for an overview of our expertise and helpful resources for their business.
- Share on your agency's website, blog, and social media (see below for suggested tweets, or create your own).
- Email to hospitality prospects along with your quote proposal.
- Use it as an image or link in your own blog post about this or other hospitality industry topics.
- Share the infographic by copying and pasting the link to this web page on StateAuto.com, or download the image here.
3. Blog Series
Share these informational blog posts by State Auto account executives on your website, email or social media (see below for suggested posts):
- Why Your Restaurant Staff Needs Exit Training by Blaine Dumke
- Crime Prevention and Protection for Restaurants by Gina Fee
4. Social Media Campaign
Copy and paste the text into a social media post. To use the images, right click and save as, then upload into your social media post.
Topic 1: Data Breach in the Hospitality Industry
Twitter, Instagram:
Dealing with the risk of #databreach in the #hospitality industry http://www.stateauto.com/Resources/Business?rid=1075
Facebook, LinkedIn, Google+, Other:
If you’re managing a restaurant, here’s some important information about the risk of a data breach.
Topic 2: Exit Sign Training
Twitter, Instagram:
Why your restaurant staff needs exit sign training #hospitalitymanagement http://www.stateauto.com/Resources/Business?rid=1080
Facebook, LinkedIn, Google+, Other:
Everyone on your restaurant staff needs exit sign training - and here’s why:
Topic 3: Crime Prevention in Restaurants
Twitter, Instagram:
Crime prevention and protection for #restaurants
Facebook, LinkedIn, Google+, Other:
The restaurant business has some unique considerations when it comes to preventing crime. Read this post to learn more: http://www.stateauto.com/Resources/Business?rid=1105
Topic 4: Restaurant Crime Infographic
Twitter, Instagram:
Crime exposures in U.S. #restaurants #infographic
Facebook, LinkedIn, Google+, Other:
Do you know the most likely days for a quick service restaurant to be robbed? Check out this infographic for an update on unique crime exposures for restaurants.
More Social Media content:
Half of all U.S. adults have worked in the restaurant industry at some point in their lives. Are you one of them? https://twitter.com/RestaurantsAct/status/809767583004196866
Real energy savings happen when you outfit your restaurant with efficient kitchen equipment http://www.restaurant.org/News-Research/News/Efficient-equipment-is-the-key-to-big-savings
Alcohol is often a part of celebrations. Serve responsibly and keep restaurant guests safe with these tips: http://www.restaurant.org/Manage-My-Restaurant/Food-Nutrition/Food-Safety/Serve-alcohol-responsibly-this-holiday-season
Consumer behavior is changing. What does this mean for the #hospitality industry? http://www.restaurantbusinessonline.com/operations/technology/3-ways-consumers-will-change-future#page=0
Food-cost management for a restaurant chain is a simple concept, but it’s difficult to master. Two keys to consistent food cost management: http://www.restaurantbusinessonline.com/resources/brandinsight/two-keys-consistent-food-cost-management
Questions? Ideas for more content? Email social@stateauto.com or contact your empowered State Auto commercial lines representative to talk about your current opportunities in this segment.
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