State Auto Digital Agent

Why should your clients in the services industry partner with you and State Auto for insurance? Show your expertise by sharing this content in your emails, through social media, or use it as inspiration to write your own blog posts. Services Industry Page on StateAuto.com Direct clients to the Services Industry Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business. Tip: Send a prospect the link to this web page and include it in your quote proposal. Infographic: Protecting customer data Data breaches in the services industry are increasingly becoming a problem. The “Protecting Customer Data” infographic shares important data and tips to prevent data theft. Tips: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to contracting industry prospects along with your quote proposal.  Get a co-branded version with your agency logo on the State Auto M...

We’ve all been there. From independent insurance agents running their own social media to expert social media managers, we’ve all had that moment of panic - What should I post today? The first step is always the hardest, but we’ve provided some tools to get you going. Use these tips and tricks to build out your social media marketing. Fail to plan, plan to fail. Here’s a social media secret - you can schedule your social media posts in advance. Use a content calendar, whether it’s an actual calendar where you write in your daily post or our favorite, a spreadsheet. We have a sample content calendar here you can download to get yourself started. We’ve included national holidays, some fun awareness holidays and insurance related holidays in our content calendar. Include any important work anniversaries, company or community events, and anything else you can think of off the top of your head. 2. Get Visual Social media is more visual than ever. That means every post n...

Trying to capture the attention of clients in the hospitality industry? State Auto wants to partner with you on your hospitality accounts. We have a package of content you can share on your website, by email, and on social media to attract business for this market to position your agency as a knowledgeable resource for potential clients. 1. Hospitality Industry Landing Page Direct prospects and customers to the Hospitality Industry Insurance Page on StateAuto.com for an overview of our expertise and helpful resources for their business. 2. Infographic: Unique Crime Exposures in U.S. Restaurants Share as-is, or co-brand on the Marketing Portal on AgentSite Share on your agency's website, blog, and social media (see below for suggested tweets, or create your own). Email to hospitality prospects along with your quote proposal. Use it as an image or link in your own blog post about this or other hospitality industry topics. Share the infographic b...

We love this infographic from Sales for Life (no endorsement). They've compiled tons of great numbers that help make the case for using social media and content marketing to generate and nurture leads.

Looking to attract prospects in the retail industry? State Auto wants to work with you on your mercantile accounts. Check out the resources below that you can share on your website, by email and on social media to attract attention for this market. Contact your empowered commercial lines representative to talk about writing business in the retail industry.  Retail Industry Page on StateAuto.com Direct prospects and customers to the Retail Industry Insurance Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic: What if a Customer Falls in your Store? Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to retail industry/mercantile prospects along with your quote proposal.  Use it as an image or link in your own blog post about this or other retail industry topics. Share the infographic by copying and pasting the link to th...

Trying to get the attention of commercial lines clients in the distribution industry? Read on for a package of content you can use to position your insurance agency as a knowledgeable resource for potential clients. Web Page Link: Why should a distributor partner with your agency and State Auto for insurance? Direct them to the Distribution and Wholesale Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic (Share as - is or co-brand on the Marketing Portal on AgentSite ): Help businesses in the distribution and warehousing industry manage the waste they create with these tip sheet to reduce, reuse and recycle materials. The tips cover each point of distribution – storage and inventory control, shipping and receiving and procurement. Download PDF   (For the co-branded version, visit the Marketing Portal and go to Sales Support - Social Media)  Idea: Send an email with this infographi...