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Showing posts with the label commercial lines

Attract Services Industry Prospects with Digital Content

Why should your clients in the services industry partner with you and State Auto for insurance? Show your expertise by sharing this content in your emails, through social media, or use it as inspiration to write your own blog posts. Services Industry Page on StateAuto.com Direct clients to the Services Industry Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business. Tip: Send a prospect the link to this web page and include it in your quote proposal. Infographic: Protecting customer data Data breaches in the services industry are increasingly becoming a problem. The “Protecting Customer Data” infographic shares important data and tips to prevent data theft. Tips: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to contracting industry prospects along with your quote proposal.  Get a co-branded version with your agency logo on the State Auto M...

Usage-Based Auto Insurance Set to Drastically Change the Industry

By David O'Bryan , Standard Lines Account Executive, State Auto Insurance Originally published on LinkedIn . With auto loss costs skyrocketing, usage-based auto insurance is about to completely change the marketplace, and significantly alter the way insurance carriers are able to price products, incentivize better driving behavior, resolve claims, and interact with customers. Usage-based auto insurance uses an in-car device (typically a dongle) or phone app to gather driver data such as speed, braking, acceleration, time of day and mileage. Forms of the technology have been around for more than a decade, with adoption rates climbing steadily in just the past few years. A recent article on PropertyCasualty360 estimated that between 10 and 20 percent of drivers already utilize some form of UBI auto insurance policy. That number is about to explode – by 2020 an estimated 70 to 80 percent of drivers will be utilizing telematics . Customers are quickly adapting to the fu...

State Auto Agents: Attract Hospitality Prospects with New Digital Content

Trying to capture the attention of clients in the hospitality industry? State Auto wants to partner with you on your hospitality accounts. We have a package of content you can share on your website, by email, and on social media to attract business for this market to position your agency as a knowledgeable resource for potential clients. 1. Hospitality Industry Landing Page Direct prospects and customers to the Hospitality Industry Insurance Page on StateAuto.com for an overview of our expertise and helpful resources for their business. 2. Infographic: Unique Crime Exposures in U.S. Restaurants Share as-is, or co-brand on the Marketing Portal on AgentSite Share on your agency's website, blog, and social media (see below for suggested tweets, or create your own). Email to hospitality prospects along with your quote proposal. Use it as an image or link in your own blog post about this or other hospitality industry topics. Share the infographic b...