You post something on your agency’s Facebook page. Does it show up in your followers’ news feed? It’s hard to say, thanks to Facebook’s complicated and ever-changing method for determining who sees what and when. For an insurance agency running a Facebook page, this means you need to be very clear about what your followers (people who liked your page) want to see, and provide that content in the right ways. Marketing Land published a review of Facebook’s news feed changes over the past few years, and we’ve summed it up for you. Tips for Facebook News Feed Visibility Make it meaningful. The more someone is interested in your content and interacts with it with a click, like, share or comment, the more they will see your future content. Things you’ve posted in the past could impact how visible your content is in the future. Don’t post overly promotional content. If you’re directly selling something, your post will be less likely to show up. Facebook wants you to buy an ad. Bu
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