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Showing posts from November, 2017

Drive Modern Day Referrals with Google Reviews

By Clinton Houck , Senior Agency Marketing Consultant, State Auto Insurance Positive Google reviews demonstrate that you are a true, local expert. Reviews show that real people have used your services, and your business met their needs. Getting regular positive reviews signals to Google that there is a higher probability that your business can help consumers get their needs met than other services. Studies have shown that 84% of consumers place as much value in a Google review as a traditional referral, and if a business has between 6 to 10 reviews, that the business is trustworthy.  In fact, an agency I worked with recently started a Google review process in their office and a couple of weeks in I received this email:  Strong Google reviews help make sure your business shows as one of the top three options on the map that appears above any other organic search results. An example is listed below:  What's the first thing you notice when you look at this ex