By David O'Bryan , Field Sales Representative at State Auto Do me a favor. Open up Google and search “insurance” and the name of your city/town. I’ll wait… Hopefully your agency showed up on the first page of both the local search (the box immediately below the yellow ad links) and the organic search. If not, well, that’s a whole other blog post. For now, let’s assume your agency does feature prominently on page 1. Now, take a look inside the local search box – does your agency have any Google reviews? Do any agencies in your area have Google reviews? Google reviews have gained importance for small businesses since the company rolled out the feature in late 2013. If you click on a result inside the local search box, a new box appears which provides more information on the business and allows users to write reviews directly on the business’s Google listing. With more than a trillion searches per year, Google is by far the search engine of choice for most people on Earth, espe
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