State Auto Digital Agent

"No, don't hurt my baby!" That's exactly my thought when I clicked on Social Media Today's article on how Facebook's crackdown could hurt your business page. We're already getting docked in the News Feed because we're Pages and not Friends and now you want to take our fans? The 2016 election brought to light how different accounts were misusing the platform for their benefit. Between fake news , groups sharing propaganda disguised as true facts and false accounts luring you to like and engage on pages, Facebook has had it with those abusing the platform. So what's next? Similar to the Facebook Purge of March 2015 (try explaining that to 25 small businesses that trusted you to grow their fan base 😣), Facebook is using improved detection and suspending suspicious accounts. That means thousands of accounts are being removed from Facebook, and some may even follow your page. Thousands. Gone. It's a good thing. I promise! Facebook ...

By David O'Bryan , Standard Lines Account Executive, State Auto Insurance Originally published on LinkedIn . With auto loss costs skyrocketing, usage-based auto insurance is about to completely change the marketplace, and significantly alter the way insurance carriers are able to price products, incentivize better driving behavior, resolve claims, and interact with customers. Usage-based auto insurance uses an in-car device (typically a dongle) or phone app to gather driver data such as speed, braking, acceleration, time of day and mileage. Forms of the technology have been around for more than a decade, with adoption rates climbing steadily in just the past few years. A recent article on PropertyCasualty360 estimated that between 10 and 20 percent of drivers already utilize some form of UBI auto insurance policy. That number is about to explode – by 2020 an estimated 70 to 80 percent of drivers will be utilizing telematics . Customers are quickly adapting to the fu...