State Auto Digital Agent

"Twenty percent of our insurance clients create eighty percent of our work." Have you heard this line before? I’ve spent a decade in the insurance industry in both the carrier and agency worlds. In my experience, the 80/20 rule seems to be almost universally accepted, and the majority of resources are spent on a small number of needy clients. What’s not universally accepted is this: How much of the resources should be spent on the 20 percent? How can an agency service these clients differently? And, how much stock should an agent put in what these clients say they need? When pressed, many agencies share that the accounts needing the most service are the type of business they don’t really want anyway. So why do they continue to serve those accounts? For some agencies, it simply comes down to pride in providing excellent service to all clients. For most, it’s a symptom of a larger operational problem - lack of data analytics. Spending precious time and resources ...

The Problem In today’s rapidly changing business environment independent agencies have to adapt if they want to remain relevant and successful. If independent agencies want to win, and win big, they need to strongly consider investing in a position that’s devoted entirely, 100 percent, to digital marketing. Independent agencies have always needed producers and customer service specialists. Modern agencies have a new but critical need: someone who understands digital marketing and can generate a steady supply of qualified leads. Essentially, someone who can manage an agency’s entire online presence, branding and lead generation strategy. And guess what? That’s a full-time job. You want to get that captive/direct agency up the street with the unlimited traditional marketing budget nervous? Find a digital marketing guru and give them the tools (and budget) to succeed. The Job Posting Independent agencies looking to grow, this is the job posting you need to b...