State Auto Digital Agent

Why should your clients in the services industry partner with you and State Auto for insurance? Show your expertise by sharing this content in your emails, through social media, or use it as inspiration to write your own blog posts. Services Industry Page on StateAuto.com Direct clients to the Services Industry Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business. Tip: Send a prospect the link to this web page and include it in your quote proposal. Infographic: Protecting customer data Data breaches in the services industry are increasingly becoming a problem. The “Protecting Customer Data” infographic shares important data and tips to prevent data theft. Tips: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to contracting industry prospects along with your quote proposal.  Get a co-branded version with your agency logo on the State Auto M...

We’ve all been there. From independent insurance agents running their own social media to expert social media managers, we’ve all had that moment of panic - What should I post today? The first step is always the hardest, but we’ve provided some tools to get you going. Use these tips and tricks to build out your social media marketing. Fail to plan, plan to fail. Here’s a social media secret - you can schedule your social media posts in advance. Use a content calendar, whether it’s an actual calendar where you write in your daily post or our favorite, a spreadsheet. We have a sample content calendar here you can download to get yourself started. We’ve included national holidays, some fun awareness holidays and insurance related holidays in our content calendar. Include any important work anniversaries, company or community events, and anything else you can think of off the top of your head. 2. Get Visual Social media is more visual than ever. That means every post n...