At a meeting of independent insurance agents, a group of about 100 agents was asked if their agency has a social media policy. Only two hands were raised. Given the concerns agents often voice about social media – from reputation to employee behavior – an internal policy is a great place to begin your planning for social media. A social media policy helps you take a responsible, thoughtful look at the areas you can address to prepare your agency team for work and life in today’s digital world. 4 Reasons to Create a Social Media Policy 1. Put the moose on the table. Address the elephant in the room. However you want to phrase it, your agency leaders need to openly discuss their fears about social media. Your concerns are valid. Social media does come with risks, but you can’t stop it from impacting your agency by ignoring it. Get it all out on the table in a meeting where concerns are listed and grouped into categories. 2. Decide up front how you’ll handle risks. Th...
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