State Auto Digital Agent

Be honest. What do you do when you receive an advertisement flier in the mail? If you’re like me, you put it in the recycling pile right away without  reading it. Do you ever wonder if your potential customers are doing that to your material? Hate to tell you this, but most likely they are. While traditional marketing efforts have their place, content marketing is proving to be the key player in today’s business world. What is content marketing? Consumer behavior has changed, thanks in part to our on-the-go lifestyles and mobile devices. Buyers want reputable, relevant and electronically shareable information – not a sales pitch – that provides real insight into a product or service before they purchase it. Not only do they want information about the product itself, they want additional resources that give them more bang for their buck.  Want to sell your customer auto insurance? Post a graphic like the one at right or an article from a reputable source on your Facebook ...

Pinterest is a social media site for sharing images you find around the web. It describes itself as “a tool for collecting and organizing things you love.” People (80% are women) spend an average of 16 minutes each time they visit Pinterest, posting pictures they’ve found of things they like, from classroom, home décor and wedding ideas, to recipes, work out routines and inspirational quotes. What does Pinterest mean for businesses? Retail is finding a sweet spot on the site, which now accounts for more than 25% of social shopping sessions ( source ). Web referrals to a retailer from an image “pinned” on the site spend 70% more money than visitors referred from other, non-social websites ( source ). Pinterest for Insurance Agents Pictures of insurance policies are not likely to show up in the list of most popular Pins at http://pinterest.com/popular/ . But – insurance agencies are made up of people, with unique talents, interests and community activities. Pinterest could b...