State Auto Digital Agent

Why should your clients in the services industry partner with you and State Auto for insurance? Show your expertise by sharing this content in your emails, through social media, or use it as inspiration to write your own blog posts. Services Industry Page on StateAuto.com Direct clients to the Services Industry Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business. Tip: Send a prospect the link to this web page and include it in your quote proposal. Infographic: Protecting customer data Data breaches in the services industry are increasingly becoming a problem. The “Protecting Customer Data” infographic shares important data and tips to prevent data theft. Tips: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to contracting industry prospects along with your quote proposal.  Get a co-branded version with your agency logo on the State Auto M...

Looking to attract prospects in the retail industry? State Auto wants to work with you on your mercantile accounts. Check out the resources below that you can share on your website, by email and on social media to attract attention for this market. Contact your empowered commercial lines representative to talk about writing business in the retail industry.  Retail Industry Page on StateAuto.com Direct prospects and customers to the Retail Industry Insurance Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic: What if a Customer Falls in your Store? Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to retail industry/mercantile prospects along with your quote proposal.  Use it as an image or link in your own blog post about this or other retail industry topics. Share the infographic by copying and pasting the link to th...

Trying to get the attention of commercial lines clients in the distribution industry? Read on for a package of content you can use to position your insurance agency as a knowledgeable resource for potential clients. Web Page Link: Why should a distributor partner with your agency and State Auto for insurance? Direct them to the Distribution and Wholesale Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business.  Infographic (Share as - is or co-brand on the Marketing Portal on AgentSite ): Help businesses in the distribution and warehousing industry manage the waste they create with these tip sheet to reduce, reuse and recycle materials. The tips cover each point of distribution – storage and inventory control, shipping and receiving and procurement. Download PDF   (For the co-branded version, visit the Marketing Portal and go to Sales Support - Social Media)  Idea: Send an email with this infographi...

Be honest. What do you do when you receive an advertisement flier in the mail? If you’re like me, you put it in the recycling pile right away without  reading it. Do you ever wonder if your potential customers are doing that to your material? Hate to tell you this, but most likely they are. While traditional marketing efforts have their place, content marketing is proving to be the key player in today’s business world. What is content marketing? Consumer behavior has changed, thanks in part to our on-the-go lifestyles and mobile devices. Buyers want reputable, relevant and electronically shareable information – not a sales pitch – that provides real insight into a product or service before they purchase it. Not only do they want information about the product itself, they want additional resources that give them more bang for their buck.  Want to sell your customer auto insurance? Post a graphic like the one at right or an article from a reputable source on your Facebook ...