State Auto Digital Agent

If you could “divorce” one of your clients who would it be? ...people attach some strange value to what they own, simply because they own it, and are reluctant to let go even when trading makes economic sense. Every time I ask an agent that question, they immediately have an answer, and it’s usually more than one client. My next question is, “Why?” The answers include they have a ton of losses, they’re always rude to our team, they require constant service, they never pay their bills on time, etc. The list goes on. I then ask, “Why don’t you divorce them? Why not advise you can no longer be their agent?” Usually, the answer is in the form of body language. Looks of surprise, shock, or confusion. The concept of dropping a client is foreign to almost every agent I speak with. Richard Thaler’s “Endowment Effect” is the concept that people attach some strange value to what they own, simply because they own it, and are reluctant to let go even when trading makes economic sense. Agen...

Many of the State Auto agency partners I meet ask, “How do I get started in social media?”   Insurance agents are busy people who do not want to waste time on the wrong actions. You may be relieved to hear that the first thing you should do in social media is simply to listen.   Social media is a conversation.   The technology and tools that make up what we call “social media” allow people to talk with other people all over the world quickly and easily.   People are sharing information, pictures, video, opinions, questions and more.   These interactions are usually open to the public, so anyone can join in.   That also means that anyone can listen. This is your opportunity to get to know your customer better, and it is relatively easy and cheap.   To get started in social media, start by listening to what people are saying on social networks.   You can put monitoring in place to tell you what is said online about your brand, your people, ...