State Auto Digital Agent

Re-posted with permission from State Auto's PaceSetter blog. The PaceSetter producer development program is available to State Auto agents.  Your Personal Brand Designing your personal brand is one of the most important things you can do as an insurance agent. People buy from people that they know, like and trust. The only way for people to know you, I mean  really  know you, is by getting your message out to others regularly and consistently. The easiest way to do this is by using social media. Think of some people we feel as though we “know” personally because of the strength of their personal brand. How about Donald Trump? Kim Kardashian? Oprah Winfrey? Athletes, politicians, musicians and prominent business people all use social media channels to influence what we think and, most importantly, what we buy. Facebook, LinkedIn, Twitter, Instagram, and blogging are available 24 hours a day, seven days a week. You have to demonstrate your value to people th...

LinkedIn is the largest professional social network, meaning it is focused on professionals. To some, this means it is only for job-seekers – that having an active profile on LinkedIn means you are looking for a new job. In reality, LinkedIn has grown to be an active social network for people to make connections, discuss business problems, share knowledge and stay in touch. It’s classic networking, happening every day, accessible at any time. 6 reasons to get active on LinkedIn: You need a professional and credible online profile. If someone Googles your name, what shows up? Hopefully a professional profile that looks polished, modern and familiar to people looking for information about you. LinkedIn provides this with the public profile option. It is very likely to appear high in search results for your name, if not at the very top. Your business cards don’t update themselves. LinkedIn is the modern day Rolodex, with some improvements on the old system. If you man...