Do you ever get so caught up in doing something that you forget why you originally started? Many businesses get that way when it comes to social media. We’re told to be on Facebook, Twitter, Snapchat and more … and it just gets overwhelming to manage. But social media is more than a “set it and forget it” marketing platform. Whether you’re a seasoned social media veteran or just getting started, it’s time for a social media check up. Just like going to the doctor for your yearly check up, you should check your social media health in these eight areas. Download our Social Media Audit Worksheet to guide you along. What is your goal for social media marketing? You can grow your audience, get new leads, drive business, be more connected to your community … your reasons for using social media are unique to your business. Write them down and decide how you’ll know if you’re successful. This will help you stay focused on the ultimate goal. Find your best, worst and forgotte...
Digital marketing and sales resources for independent insurance agents