Share Fleet Safety Content with Your Clients

New materials are available to help you communicate the importance of fleet safety and risk management to your clients.

While we all have to look out for unsafe driving behavior on the roadways, those managing a fleet program for an organization have a much more expansive responsibility – and potential exposure. Organizations and employees often aren't aware that they become part of the company fleet even if they choose to drive their own cars (instead of a company car) to just simply pick up office supplies or travel to a mandatory work event.

New marketing materials available to you!

Example of content provided about fleet safety.

State Auto has created a package of content, including an infographic and small graphics, as well as a written interview and podcast (audio series) with George Nicholson, loss control technical consultant, for you to use for your customers and on social media sites, website or email marketing.

Content to Help You Promote Fleet Safety: 

Graphics:

• Add your agency's logo to the infographic on the Marketing Portal (AgentSite > Popular Links > Marketing Portal, search "fleet safety").

• Share anytime or directly from the State Auto Facebook or Twitter profiles starting the week of January 19. 

• Graphics are also stored in the Content Library (AgentSite > Popular Links > Social Agent). Use this content as a basis for content on your agency's website or newsletter.

Fleet Safety Web Page: Share this link to StateAuto.com with your clients.

Interview and Podcast: We've developed a written interview and podcast with George Nicholson, loss control technical consultant. The first audio segment, The Need for a Fleet Safety Program, will air Monday, Jan. 19. A new segment will air each Monday through Feb. 2. You can find the podcast link on StateAuto.com.. 

This educational series discusses why a formal fleet safety program is needed and how to best implement one to ensure drivers stay safe on the roads. We encourage you to share this great new marketing tool! 

Please visit the marketing portal, AgentSite (AgentSite>Popular Links>Marketing Tools) and StateAuto.com>Insurance>Risk Control Services to find and share these exciting resources!

Let us know in the comments or at social@stateauto.com if you use the content, so we can share on State Auto's social profiles and help promote your agency!