State Auto Digital Agent

Do you know enough about Instagram to know if your insurance agency should be using it? With 150 million people around the world (40% of them in the U.S.) and 25% of the Fortune 500 using Instagram, it’s worth your time to make an educated decision about how your agency can benefit. Instagram is an app on your smartphone that lets you take pictures with your phone, add interesting effects to the photo, and share it with people.  You can take any photo and make it look like you took it in 1976 or that you used a professional camera.  The ease of sharing the photo lets people give their friends – and often people around the world – small glimpses into their experiences. Why would you want a glimpse into someone’s life? It may be for entertainment – you can follow LeBron James ( @KingJames ) and see things from his perspective.  It may be for inspiration – from your favorite author, business leader or motivational speaker. It might simply be to follow your daughter’s p...

A State Auto agent asked us this question on LinkedIn: “How can I expand my agency’s Twitter presence?” The following suggestions can also help you promote your agency’s Twitter feed and add value for your clients who follow you. Ways to Expand Your Insurance Agency Twitter Presence:  Tell your customers, business partners, friends, family members, and strangers you meet on the street (half joking) about your Twitter account and what you're sharing there. Include the link in client emails and in your email signature. Put your Twitter handle on your business card. Ask people to follow you and share your Tweets.  Once people follow you, you want them to keep following along. Keep them interested with a mix of helpful information and personable stories, humor and observations. Keep it professional, but be yourself. Let Twitter complement the relationships you’re building.  Visuals are much more engaging on social media – people are more likely to look at, click on, res...

Many of the State Auto agency partners I meet ask, “How do I get started in social media?”   Insurance agents are busy people who do not want to waste time on the wrong actions. You may be relieved to hear that the first thing you should do in social media is simply to listen.   Social media is a conversation.   The technology and tools that make up what we call “social media” allow people to talk with other people all over the world quickly and easily.   People are sharing information, pictures, video, opinions, questions and more.   These interactions are usually open to the public, so anyone can join in.   That also means that anyone can listen. This is your opportunity to get to know your customer better, and it is relatively easy and cheap.   To get started in social media, start by listening to what people are saying on social networks.   You can put monitoring in place to tell you what is said online about your brand, your people, ...