State Auto Digital Agent

Does your agency have a blog? We want to help you promote it. If you're publishing blog posts or other content, we'll share it. We just need to know about it. (Tell us at  social@stateauto.com ) State Auto already follows over 100 blogs by our agency partners. We tweet about agency blog posts every day, from risk management tips to advice about what to do after a car accident.  If your agency is on Twitter, we'll also mention you. (If your'e not on Twitter, we'll still mention you, just not with your Twitter handle.) Here’s a recent tweet to a post by Penny Insurance :  Make sure to follow @StateAuto and @StateAutoAgents on Twitter to see all of the agency content we’re sharing. Keep in mind that if the agency we're tweeting about is not a direct competitor of yours, you might want to share their content, too. Many agents retweet posts about other agents' content. To your clients, you'll still be the one who made sure they saw the informati...

Recent surveys of B2B and B2C marketers show content marketing is at the top of the list of the most effective tactics. And, social advertising – like Facebook ads and sponsored posts – may be more effective than you might think.  You can get a great overview of takeaways in this blog post from Social Media Examiner .  Here’s what we think is the most important for State Auto agents to know: For B2C marketers – 61% of those using things like Facebook ads or promoted tweets found them to be effective.    Marketers are finding social ads to be more effective than ever – 20-30% more respondents find them to be effective than a year ago.  Facebook is found to be the most effective, followed by YouTube and Twitter.  Fewer B2B marketers found social ads to be effective – but it was still in the 43-48% range. Not insignificant.  LinkedIn ads were most effective for B2B, followed by Twitter ads.  Marketers also rank content marketing as the mo...