State Auto Digital Agent

By  David O'Bryan , Standard Lines Account Executive, State Auto Insurance.  Originally published on  LinkedIn . In my last blog post , I wrote about how usage-based auto insurance via telematics was set to reshape the industry and create an entirely new experience for customers. This post will be a call-to-action for independent agencies, who stand to be the biggest beneficiaries of the new world of auto insurance due to their strong presence in local communities and access to many different insurance carriers and products, some of which are investing heavily in technology and telematics offerings. Here are 5 tips for independent agents on selling telematics: 1. Get on board now. With rates going up due to increased losses from distracted driving, insurers are looking for ways to use driver data and sensor technology to more adequately and accurately "rate to the risk." However, all the average consumer knows is that their auto insurance bill keeps going up, a...

National Small Business Week kicks off the first week of May, and it’s a great way to get involved in your community. Why would you want to do this as an independent insurance agent? Because you may be a small business yourself! Since 1963, the Small Business Association takes the opportunity to highlight the impact of outstanding entrepreneurs, small business owners, and others from across the nation through National Small Business Week. The power of small businesses is hard to miss. More than half of Americans either own or work for a small business, and they create about two out of every three new jobs in the U.S. each year. Definitely something to celebrate! But you don’t have to keep your celebration to one week. Here are a few ways you can show your appreciation to local small businesses: If you are a small business yourself, share your story! Highlight your small business insurance customers. Show your support for the small businesses that support you! Share the...