State Auto Digital Agent

In case you missed our recent posts, you can start to build a strong base with your social media by completing a social media check up , polishing up your LinkedIn profile and getting ideas for what to post on social media . But to truly get value from your efforts, you must realize the importance of the daily management of your social presence and proper tracking and reporting of your data. Imagine this: You log into Facebook to do a post on your Page, then log out and get back to work. As a result, three things take place: You get a message from someone interested in an insurance quote, a client posts a public complaint about your agency, and a community partner tags you in a post. If you don’t check your Facebook Page the rest of the week, you’ve just missed out on opportunities to nurture a lead, regain trust with a customer and connect with your community. These small social actions may not seem like much, but you might be surprised how much social media can be part of you

We’ve all been there. From independent insurance agents running their own social media to expert social media managers, we’ve all had that moment of panic - What should I post today? The first step is always the hardest, but we’ve provided some tools to get you going. Use these tips and tricks to build out your social media marketing. Fail to plan, plan to fail. Here’s a social media secret - you can schedule your social media posts in advance. Use a content calendar, whether it’s an actual calendar where you write in your daily post or our favorite, a spreadsheet. We have a sample content calendar here you can download to get yourself started. We’ve included national holidays, some fun awareness holidays and insurance related holidays in our content calendar. Include any important work anniversaries, company or community events, and anything else you can think of off the top of your head. 2. Get Visual Social media is more visual than ever. That means every post n

You've heard a lot of great ways to market your insurance agency. There's Facebook and Twitter, your website, email. But have you thought about the power of LinkedIn for an independent insurance agent? It's definitely a channel you don't want to miss. From using your personal profile to creating a business page, LinkedIn can be a valuable tool for agents. Here’s how to get the most out of LinkedIn for your agency. 1. Create your personal brand . If you don't tell your story, who will? Put your best foot forward with a polished LinkedIn profile. A completed profile gets picked up in more search results and boosts your credibility. 2. Networking at scale. With over 400 million active users, LinkedIn is a gold mine for  potential leads. Not to mention it's a great way to stay in touch with old classmates, coworkers and other insurance professionals, all which can lead to new knowledge, business referrals and personal development. 3. Stay up to date on ind

Do you ever get so caught up in doing something that you forget why you originally started? Many businesses get that way when it comes to social media. We’re told to be on Facebook, Twitter, Snapchat and more … and it just gets overwhelming to manage. But social media is more than a “set it and forget it” marketing platform. Whether you’re a seasoned social media veteran or just getting started, it’s time for a social media check up. Just like going to the doctor for your yearly check up, you should check your social media health in these eight areas. Download our Social Media Audit Worksheet to guide you along. What is your goal for social media marketing? You can grow your audience, get new leads, drive business, be more connected to your community … your reasons for using social media are unique to your business. Write them down and decide how you’ll know if you’re successful. This will help you stay focused on the ultimate goal. Find your best, worst and forgotte