You've heard a lot of great ways to market your insurance agency. There's Facebook and Twitter, your website, email. But have you thought about the power of LinkedIn for an independent insurance agent? It's definitely a channel you don't want to miss. From using your personal profile to creating a business page, LinkedIn can be a valuable tool for agents.
Here’s how to get the most out of LinkedIn for your agency.
1. Create your personal brand. If you don't tell your story, who will? Put your best foot forward with a polished LinkedIn profile. A completed profile gets picked up in more search results and boosts your credibility.
2. Networking at scale.With over 400 million active users, LinkedIn is a gold mine for potential leads. Not to mention it's a great way to stay in touch with old classmates, coworkers and other insurance professionals, all which can lead to new knowledge, business referrals and personal development.
3. Stay up to date on industry trends. Whether reading or sharing news, LinkedIn is a great tool to have in your social media toolbox when it comes to staying on top of the industry.
So, how do you get started? The first step to using LinkedIn as an independent insurance agent is having a complete and optimized LinkedIn profile. Download our LinkedIn Profile Cheatsheet to get started in the right direction.
Once you're set up, then what? Publish posts on a consistent basis. Check for new connections. Build your credibility and your network. Print out and post this Daily LinkedIn Checklist for an easy guide. Remember that social media is not a “set it and forget it” marketing option. If you put in the work, LinkedIn could be a valuable tool for your insurance agency.
Need help getting your LinkedIn presence up and running or have any questions? Email us at social@stateauto.com
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