State Auto Digital Agent

Why should your clients in the services industry partner with you and State Auto for insurance? Show your expertise by sharing this content in your emails, through social media, or use it as inspiration to write your own blog posts. Services Industry Page on StateAuto.com Direct clients to the Services Industry Page on StateAuto.com for an overview of our expertise in this segment and helpful resources for their business. Tip: Send a prospect the link to this web page and include it in your quote proposal. Infographic: Protecting customer data Data breaches in the services industry are increasingly becoming a problem. The “Protecting Customer Data” infographic shares important data and tips to prevent data theft. Tips: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to contracting industry prospects along with your quote proposal.  Get a co-branded version with your agency logo on the State Auto M...

In case you missed our recent posts, you can start to build a strong base with your social media by completing a social media check up , polishing up your LinkedIn profile and getting ideas for what to post on social media . But to truly get value from your efforts, you must realize the importance of the daily management of your social presence and proper tracking and reporting of your data. Imagine this: You log into Facebook to do a post on your Page, then log out and get back to work. As a result, three things take place: You get a message from someone interested in an insurance quote, a client posts a public complaint about your agency, and a community partner tags you in a post. If you don’t check your Facebook Page the rest of the week, you’ve just missed out on opportunities to nurture a lead, regain trust with a customer and connect with your community. These small social actions may not seem like much, but you might be surprised how much social media can be part of you...

You've heard a lot of great ways to market your insurance agency. There's Facebook and Twitter, your website, email. But have you thought about the power of LinkedIn for an independent insurance agent? It's definitely a channel you don't want to miss. From using your personal profile to creating a business page, LinkedIn can be a valuable tool for agents. Here’s how to get the most out of LinkedIn for your agency. 1. Create your personal brand . If you don't tell your story, who will? Put your best foot forward with a polished LinkedIn profile. A completed profile gets picked up in more search results and boosts your credibility. 2. Networking at scale. With over 400 million active users, LinkedIn is a gold mine for  potential leads. Not to mention it's a great way to stay in touch with old classmates, coworkers and other insurance professionals, all which can lead to new knowledge, business referrals and personal development. 3. Stay up to date on ind...