State Auto Digital Agent

If you feel like you haven’t heard much about YouTube anymore, it may be because the original video-sharing network is so pervasive that it now needs no introduction. YouTube reaches more U.S. adults ages 18-34 than any cable network. The good news is that your agency can take advantage of YouTube in a number of ways, and not all of them require an extensive video budget.  8 Ways to Use YouTube Create a “Company Channel” on YouTube for your agency. Upload your logo to brand as your agency. On this channel, you can: Post videos you create (both professionally created and short video messages you create with your smartphone). Collect lists of videos you think will be valuable to your clients. These are called Playlists, and they can include videos posted to YouTube that you didn’t create but you want your clients to see. You can create a Playlist for a topic, such as Identity Theft or Workplace Safety. Respond to comments people post on your videos, even just to say “than...

A previous blog post challenged our readers to make a better video on Vine than the examples provided. Read the post for details on the Vine Challenge. Sharon Robles of Sharon Robles Agency, Inc. in Chicago, IL took our Vine Challenge and shared her experience using this social video tool.  Q. How fast/easy is it to create a Vine?  A. Vine is so fast and easy! Simple to post on Facebook, LinkedIn, etc. Q. Will you use Vine again, and how?  A. ABSOLUTELY!  I’m thinking about putting quick insurance tips on VINE, such as my What to do in case of an auto accident. How about Preventing Ice Dams, Why Buy Life Insurance? The list is endless! Q. What would you say to other insurance agents thinking of trying Vine?  A. If you want to stay in front of the younger crowd, get on board with technology. I’m seeing lots of opportunities with the younger generation who have previously gotten car insurance online.  Now they are buying homes, having child...