8 YouTube Tips for Your Insurance Agency

If you feel like you haven’t heard much about YouTube anymore, it may be because the original video-sharing network is so pervasive that it now needs no introduction. YouTube reaches more U.S. adults ages 18-34 than any cable network. The good news is that your agency can take advantage of YouTube in a number of ways, and not all of them require an extensive video budget. 

8 Ways to Use YouTube

1. Create a “Company Channel” on YouTube for your agency. Upload your logo to brand as your agency. On this channel, you can:
2. Post videos you create (both professionally created and short video messages you create with your smartphone).
3. Collect lists of videos you think will be valuable to your clients. These are called Playlists, and they can include videos posted to YouTube that you didn’t create but you want your clients to see. You can create a Playlist for a topic, such as Identity Theft or Workplace Safety.
4. Respond to comments people post on your videos, even just to say “thank you” if they’ve complimented your video.
5. Include your YouTube link on your website, email signatures and social media to direct people to find your channel.
6. Follow the State Auto YouTube Channel and share our videos on your Playlists.
7. Send a link to a video on YouTube in an email to clients.
8. Embed YouTube videos on your website (see example below).

An Insurance Agent Example

Kapnick Insurance Group in Michigan created a video about preventing slips, trips and falls on your business property. The video is available on YouTube and embedded on a page on their website at www.kapnick.com.  (Click here to view the page.)

In the image below, you can see how great this looks on Kapnick’s website when embedded from YouTube. 

Do you have other ways you’re using YouTube? Let us know in the comments.