State Auto Digital Agent

If you're trying to reach people in the manufacturing industry, we can help.  You might be trying to strengthen your relationship with your clients. Or, you might be looking to reach more prospects in manufacturing. Either way, we've created some digital resources you can share with your clients.  Manufacturing Page on StateAuto.com Send your prospects directly to the Manufacturing Industry Insurance web page to show them who we are and how we'll partner with you to provide the risk management solutions they need.  Lockout-Tagout Infographic State Auto created the infographic shown above to highlight one of the major risk factors in the manufacturing industry - worker injuries due to lack of safeguard procedures with machinery. Here are some ways you can use this content: Share on your agency's website, blog and social media (see below for suggested tweets, or create your own). Email to manufacturing prospects along with their quote proposal.  G...

Recent surveys of B2B and B2C marketers show content marketing is at the top of the list of the most effective tactics. And, social advertising – like Facebook ads and sponsored posts – may be more effective than you might think.  You can get a great overview of takeaways in this blog post from Social Media Examiner .  Here’s what we think is the most important for State Auto agents to know: For B2C marketers – 61% of those using things like Facebook ads or promoted tweets found them to be effective.    Marketers are finding social ads to be more effective than ever – 20-30% more respondents find them to be effective than a year ago.  Facebook is found to be the most effective, followed by YouTube and Twitter.  Fewer B2B marketers found social ads to be effective – but it was still in the 43-48% range. Not insignificant.  LinkedIn ads were most effective for B2B, followed by Twitter ads.  Marketers also rank content marketing as the mo...

A State Auto agent asked us this question on LinkedIn: “How can I expand my agency’s Twitter presence?” The following suggestions can also help you promote your agency’s Twitter feed and add value for your clients who follow you. Ways to Expand Your Insurance Agency Twitter Presence:  Tell your customers, business partners, friends, family members, and strangers you meet on the street (half joking) about your Twitter account and what you're sharing there. Include the link in client emails and in your email signature. Put your Twitter handle on your business card. Ask people to follow you and share your Tweets.  Once people follow you, you want them to keep following along. Keep them interested with a mix of helpful information and personable stories, humor and observations. Keep it professional, but be yourself. Let Twitter complement the relationships you’re building.  Visuals are much more engaging on social media – people are more likely to look at, click on, res...