State Auto Digital Agent

Do you ever get so caught up in doing something that you forget why you originally started? Many businesses get that way when it comes to social media. We’re told to be on Facebook, Twitter, Snapchat and more … and it just gets overwhelming to manage. But social media is more than a “set it and forget it” marketing platform. Whether you’re a seasoned social media veteran or just getting started, it’s time for a social media check up. Just like going to the doctor for your yearly check up, you should check your social media health in these eight areas. Download our Social Media Audit Worksheet to guide you along. What is your goal for social media marketing? You can grow your audience, get new leads, drive business, be more connected to your community … your reasons for using social media are unique to your business. Write them down and decide how you’ll know if you’re successful. This will help you stay focused on the ultimate goal. Find your best, worst and forgotte...

"No, don't hurt my baby!" That's exactly my thought when I clicked on Social Media Today's article on how Facebook's crackdown could hurt your business page. We're already getting docked in the News Feed because we're Pages and not Friends and now you want to take our fans? The 2016 election brought to light how different accounts were misusing the platform for their benefit. Between fake news , groups sharing propaganda disguised as true facts and false accounts luring you to like and engage on pages, Facebook has had it with those abusing the platform. So what's next? Similar to the Facebook Purge of March 2015 (try explaining that to 25 small businesses that trusted you to grow their fan base 😣), Facebook is using improved detection and suspending suspicious accounts. That means thousands of accounts are being removed from Facebook, and some may even follow your page. Thousands. Gone. It's a good thing. I promise! Facebook ...

Recent surveys of B2B and B2C marketers show content marketing is at the top of the list of the most effective tactics. And, social advertising – like Facebook ads and sponsored posts – may be more effective than you might think.  You can get a great overview of takeaways in this blog post from Social Media Examiner .  Here’s what we think is the most important for State Auto agents to know: For B2C marketers – 61% of those using things like Facebook ads or promoted tweets found them to be effective.    Marketers are finding social ads to be more effective than ever – 20-30% more respondents find them to be effective than a year ago.  Facebook is found to be the most effective, followed by YouTube and Twitter.  Fewer B2B marketers found social ads to be effective – but it was still in the 43-48% range. Not insignificant.  LinkedIn ads were most effective for B2B, followed by Twitter ads.  Marketers also rank content marketing as the mo...

You post something on your agency’s Facebook page. Does it show up in your followers’ news feed? It’s hard to say, thanks to Facebook’s complicated and ever-changing method for determining who sees what and when.  For an insurance agency running a Facebook page, this means you need to be very clear about what your followers (people who liked your page) want to see, and provide that content in the right ways. Marketing Land published a review of Facebook’s news feed changes over the past few years, and we’ve summed it up for you. Tips for Facebook News Feed Visibility  Make it meaningful. The more someone is interested in your content and interacts with it with a click, like, share or comment, the more they will see your future content. Things you’ve posted in the past could impact how visible your content is in the future.  Don’t post overly promotional content. If you’re directly selling something, your post will be less likely to show up. Facebook wants you to ...

Ask yourself this, "when is the last time I saw client X?" Now imagine someone asking client X, "when is the last time you saw your agent?" The answer is probably the same, "I can't remember." As much as we'd like to meet face to face with every client we work with or hope to represent, it just isn't always possible. However, just because it isn't possible to meet in person, there is no reason why your clients shouldn't feel like they just saw you. In today's business world marketing options are plentiful, but none may be more effective than simply marketing your face. During one of my very first sales calls, I met with an ex-captive agent who worked for a large insurance company. We discussed one of the company's studies which compared two separate captive agencies. One of the agents used a traditional business card and the other had all the same traditional information, but included ...